Find your people
Where are your people?
Find your market.
Use millions of datasets to analyze your customers.
Market Insights is an intelligence tool to help marketing and sales professionals gain a deeper understanding of their markets and inform strategic planning. Companies use Market Insights to visualize sales metrics geographically, perform market segmentation, and target new customers. Run geographic analysis of your sales and engagement data to find hotspots — identifying statistically significant segments with high Customer Lifetime Value. Pinpoint reports detail 70 socioeconomic groups and millions of available cross references for precise segmentation. View geographic distribution of target segments and identify new opportunities for sales and business development.
– Analyze their own data across geographies
– Identify hotspots of their most valuable clients
– Define and segment their target markets
– Inform marketing and sales strategy
– Monitor sales activity and campaign response
– Median & disposable income
– Life Mode and Tapestry summaries
– Sex, age, and ethnicity distribution
– Education and net worth
– Buying habits and political affiliation